What Makes Up A Consistent Brand Identity?

Apr 29

Have you ever considered that maintaining consistency in your brand identity can boost brand recognition by as much as 80%? It's true! Yet, amidst all the buzzwords like 'branding' or 'brand building,' it's essential to demystify what we mean by 'brand identity.' So, what exactly does 'brand identity' entail?

Crafting a brand identity involves weaving together various elements to create a cohesive and memorable impression. Here is what it includes:

Name: Your business's unique identifier, the name sets the tone and can evoke emotions or associations.
Mission: The purpose or reason your business exists; it defines what you aim to accomplish and who you aim to serve.
Values: Core beliefs and principles that guide your business's decisions and actions, reflecting what you stand for.
Vision: A forward-looking statement that describes the desired future state or impact your business hopes to achieve.
Story: Narratives that convey the essence of your brand, often highlighting its origins, journey, or unique aspects.
Strategy: Plans and approaches devised to achieve your business objectives, encompassing marketing, communication, and other tactics.
Colors: The palette of hues chosen to represent your brand, conveying personality, emotions, and associations.
Visuals: Graphics, imagery, and design elements used to visually represent your brand, reinforcing its identity and message.
Voice: The tone, style, and personality of your brand's communication, including written and spoken content. It shapes how your brand speaks to and resonates with your audience.