Did you know that one of the most important shopping weekends of the year consists of Black Friday, Small Business Saturday and Cyber Monday? Yep, its true! According to Forbes.com, “Last year alone, 88 million consumers shopped small on Small Business Saturday – which was up 14.9 percent from 2014.” Crazy right?
So, its not hard to figure out that it is extremely important to take advantage of the hype that the Holidays will bring to boost your business sales, but in order to have a successful “big sale” event, it takes some smart and savvy planning. Without a dedicated marketing team, running a sale and promoting it can seem overwhelming so here are 5 simple steps you should take to maximize and boost your holiday sales this year:
1. Offer coupons and discounts
Be sure to plan out and email your special offers ahead of time. The possibilities are endless but for example, you could offer a percentage off, a dollar value off, or a buy one, get one free deal, etc. Whatever you feel will work best for your customer base is good just make sure it is an offer above and beyond any normal sales offer you run throughout the year. This way you will build loyalty within your customer base as they will look forward to that special time of year when you hold your Holiday sale.
Here are a couple suggestions:Offer coupons to first-time customers only, and also offer separate loyal customer coupons
Offer the option to purchase an e-gift card on your website which can be used towards a future purchase or as a gift
Offer free or discounted shipping
Offer seasonal items that can only be purchased during the holiday season
2. Plan and schedule your email strategy
According to statistics, nearly half of American shoppers will learn about Black Friday and Cyber Monday deals from email so be sure to prepare and plan to send out targeted emails specifically for the 3 special days. Have an email schedule and blast those reminders and deals out! These days, Tuesday is becoming a big deal as well and is aptly named, "Giving Tuesday," so don't forget to include that day as well.
Sample email blast schedule:
On the Monday before Thanksgiving, send an anticipation email, letting customers know that your Black Friday or Cyber Monday sale is coming soon
On Thanksgiving Day, reveal your Black Friday or Cyber Monday offer
On Black Friday advertise your offers and present strong calls to action
On Cyber Monday, remind customers that the big sale is going on with big calls to action
On Giving Tuesday plan to send an extension offer if you would like to grab a few more days of sales
3. Spread your message through social media
Use your social media networks to market your Holiday sale promotions. Make sure you are updating all your social channels to let your audience know about your special deals. Be creative with your post, tweets, and pins and remember to respond to any comments your customers may post. Also encourage your followers to spread the news by offering an additional discount or freebie by sharing the sale news.
4. Digital Ads
Digital ads help market your promotions and bring in new customers so consider purchasing online ads to help sell your products and services during the holiday season. Consider using keyword ads, mobile ads and video pre-roll ads and start advertising 1-2 months prior. Also be sure to optimize your website for mobile!
5. Video Marketing
Have a professional video made to showcase your big sale, products and services. Video marketing is a great way to bring in new customers as well as create loyalty with your current customer base. You can then use these videos to advertise and share on your website and social media.
Tell me! What types of holiday sales promotions does your company offer? Do you blast out emails to advertise your promotions? What types of promotions do you find works best for your business?