Responsive Website Design | Todd Hobin

I’m beyond thrilled to announce the launch of one of my most recent web design projects for none other than Central NY’s own Todd Hobin!

“Todd Hobin is an American singer/songwriter and founder of the Todd Hobin Band. The original members continue to play to a dedicated and growing fan base, delivering the legendary performances that made them one of rock’s hardest working and well-traveled bands. The music is distinctly American, melodic, driving, and powerful. They’ve played thousands of shows and have shared the stage with the greatest bands of their time from The Beach Boys and Kinks, to the Allman Brothers and Hall & Oates.” -Biography

Todd needed a new modern, mobile-friendly website design so we met to discuss some possible design options. First and foremost I learned that he wanted to showcase his current upcoming events on the home page along with a calendar for easy access to dates and times. Plus, after our discussion and learning so much about the various projects he is involved in, (amazing guy by the way!) I suggested that we also add another summary of posts written by Todd himself.

What’s unique about this design project is that the website will be constantly evolving as Todd is involved with many various activities from music and art to teaching, so he has a lot going on. This means constant updates are a must to keep the latest information front and center. We don’t want to disappoint his fans!

Special Features:

  • Built-in Calendar

  • News/Events Feed

  • Blog

  • Links to Social & More!

Mobile-Friendly Website Design

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5 Quick Ways to Boost Your Holiday Sales

Did you know that one of the most important shopping weekends of the year consists of Black Friday, Small Business Saturday and Cyber Monday?  Yep, its true!  According to, “Last year alone, 88 million consumers shopped small on Small Business Saturday – which was up 14.9 percent from 2014.”  Crazy right?

So, its not hard to figure out that it is extremely important to take advantage of the hype that the Holidays will bring to boost your business sales, but in order to have a successful “big sale” event,  it takes some smart and savvy planning.  Without a dedicated marketing team, running a sale and promoting it can seem overwhelming so here are 5 simple steps you should take to maximize and boost your holiday sales this year:


1. Offer coupons and discounts

Be sure to plan out and email your special offers ahead of time.  The possibilities are endless but for example, you could offer a percentage off, a dollar value off, or a buy one, get one free deal, etc.  Whatever you feel will work best for your customer base is good just make sure it is an offer above and beyond any normal sales offer you run throughout the year.  This way you will build loyalty within your customer base as they will look forward to that special time of year when you hold your Holiday sale.

Here are a couple suggestions:Offer coupons to first-time customers only, and also offer separate loyal customer coupons

  • Offer the option to purchase an e-gift card on your website which can be used towards a future purchase or as a gift

  • Offer free or discounted shipping

  • Offer seasonal items that can only be purchased during the holiday season

2. Plan and schedule your email strategy

According to statistics, nearly half of American shoppers will learn about Black Friday and Cyber Monday deals from email so be sure to prepare and plan to send out targeted emails specifically for the 3 special days.  Have an email schedule and blast those reminders and deals out!  These days, Tuesday is becoming a big deal as well and is aptly named, "Giving Tuesday," so don't forget to include that day as well. 

Sample email blast schedule:

  • On the Monday before Thanksgiving, send an anticipation email, letting customers know that your Black Friday or Cyber Monday sale is coming soon

  • On Thanksgiving Day, reveal your Black Friday or Cyber Monday offer

  • On Black Friday advertise your offers and present strong calls to action

  • On Cyber Monday, remind customers that the big sale is going on with big calls to action

  • On Giving Tuesday plan to send an extension offer if you would like to grab a few more days of sales

3. Spread your message through social media

Use your social media networks to market your Holiday sale promotions.  Make sure you are updating all your social channels to let your audience know about your special deals.  Be creative with your post, tweets, and pins and remember to respond to any comments your customers may post.  Also encourage your followers to spread the news by offering an additional discount or freebie by sharing the sale news.  

4. Digital Ads

Digital ads help market your promotions and bring in new customers so consider purchasing online ads to help sell your products and services during the holiday season.   Consider using keyword ads, mobile ads and video pre-roll ads and start advertising 1-2 months prior.  Also be sure to optimize your website for mobile!  

5. Video Marketing

Have a professional video made to showcase your big sale, products and services.  Video marketing is a great way to bring in new customers as well as create loyalty with your current customer base.  You can then use these videos to advertise and share on your website and social media.

Tell me!  What types of holiday sales promotions does your company offer?  Do you blast out emails to advertise your promotions? What types of promotions do you find works best for your business?

Responsive Website Design | Fulton Alliance Church

I’m thrilled to announce the launch of one of my recent website design projects for the Fulton Alliance Church, Fulton NY. The church’s pastor, Steve Nehlson and I met to discuss their website needs and he explained to me that he wanted something that would give the church a more modern look and also include the features they needed such as the capability to add calendar events, blog posts and sermon audio files.

The new site has been set-up with search engine optimization, and we will be adding more blog posts as they are available. I also tweaked their existing logo as Pastor Steve asked if it was possible to rearrange the words, “Grow, Build, Share.”

Mobile-friendly website design

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Web design Fulton, NY
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Logo Design Refresh

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Custom Logo Design | Pauline's Closet

Custom Logo Design

Recently, I created a custom logo design in collaboration with Chirello Advertising for Catholic Charities of Oswego County. They wanted to rename their local thrift store “Pauline’s Closet” in honor of Mrs. Pauline Mirabito, who was a dedicated supporter of the organization.

Custom Logo Design Syracuse, NY

Creative Brief

I was given free artistic reign on this project which is always an awesome feeling. I was also given a photo of Mrs. Mirabito which was a great help because in it she was wearing a pink dress and had a smile that really communicated her warm personality. From there I came up with three logo design concepts for Chirello Advertising to review. Shown below are the three concepts I created both in black and white with a recommended color palette.

Once I sent over the initial concepts for review, it was unanimous that the favorite was the first logo on the left.

Custom logo design for small business

The Process

Typically at this point I would make any tweaks or revisions that are requested but in this case my job is already done. Next, I created all the various file types and sent them off for their reveal.

Custom Logo Designs Fulton NY
How To Plan Your Blog Content In 5 Easy Steps

Planning your blog posts is one of the most important things you can do to deliver quality content to your readers.

If you have been struggling with getting your blog started or getting your blog noticed then learning how to plan your content is a must.


Why not wing it?  

It's important to learn the basics of content planning if you want to keep your posts consistent, and in order to plan your content properly, you need to get organized and think things through ahead of time. If your post topics are all over the place and you're rushing to come up with new ideas and create posts at the last minute, you won’t produce content that your readers will consider valuable, so you probably won’t have many readers.

Today I will show you how to plan your blog content at least one month in advance by creating and implementing an editorial calendar in 5 easy steps.

1. Categorize and Color Code

Select a calendar that works well for you (printable or digital) then categorize the items you’ll be regularly adding to your calendar.  

First, write out your categories on an index card and decide on a color to code for each.  Then label each accordingly, save your list for future reference. (Grab some funky highlighters!)


  • Brand Launches (PINK)

  • Blog Posts (BLUE)

  • Newsletters (GRAY)

  • Sales/Promotions (YELLOW)

  • Holidays (RED)

  • Vacations/Travel (RED)

2. Fill in What You Already Know

Then take a look at the month ahead and jot down any holidays, vacations or events, you will need to create content around.  This month for example we know includes St. Patrick’s Day along with the start of Spring so perhaps you would like to run a St. Patty's Day sale or a Spring Giveaway.  Or perhaps you are planning on launching a new product in June, so you may want to include a teaser promo in this month’s calendar, and then one every week until launch. Think of what would appeal to your audience.  

Write it down:

  • Fill in important dates already planned (vacation/travel, birthdays, appointments)

  • Block off time before and after to catch up

3. Add Blog Post Topics

Even if you don't have your topic nailed down, jot down your ideas based on the frequency you plan to publish.  Add a reminder to write the blog post ahead of time and another reminder to publish, followed by another to promote.  

For Example:

  • Every Tuesday: Write blog post

  • Every Thursday: Publish blog post

  • Every Thursday and Friday: Promote blog post (share on social media etc.)

4. Add Social Media

Schedule posting date and time of your corresponding social media posts.  Be sure to schedule your posts based on optimal times per channel if you can.

Posting ideas:

  • Schedule blog post intro (to go along with a published blog post)

  • Schedule upcoming product launch teaser promo (a hint about the upcoming giveaway)

  • Schedule announcement (when the giveaway is announced)

  • Schedule reminders (when the giveaway will end)

5. Add Newsletter

For the purposes of general planning, you don’t need to create the newsletter to plan to send it out but do decide on a schedule to send your newsletter out and add a reminder to your calendar.  I would suggest adding a date to start the newsletter prior to the date you actually plan to send.  

Give yourself enough time to write, edit and proof:

  • Last Monday of the month: Write newsletter

  • First Monday of the next Month: Schedule newsletter

When planning ahead, it's important not to get too hung up on the details as the practice of content planning will help you gain a sense of clarity and direction.  It helps you maintain balance and allows you to feel confident because you have a plan.  If you need to make changes, go ahead!  Simply look over your months ahead often, jot down ideas and most importantly don't stress!

Need help with branding your blog?  Grab my free worksheet to get started. >>>BLOG PLANNING WORKSHEET

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