4 Questions to Help You Discover Your Blog Niche

We can all agree that blogging is a great way to build your audience, add to your credibility and gain additional traffic to your website.  But it does take some smart planning and direction to make your blog a success. In fact, many business blogs fail simply because of the bloggers' inability to determine what to blog about and how to plan their content.   In my last blog post, I shared with you my "7 QUICK TIPS TO HELP YOU START A SUCCESSFUL BLOG".  Moving on to the next phase of your plan, you will need to figure out your blog niche.

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Finding your niche is absolutely necessary because it helps you determine what type of content you will include in your blog.  Ask yourself the following questions to identify your niche and lay the foundation for success:

1. What topics will I cover?

To figure out what topics you will write about, first, you'll need to determine your area of expertise.  Consider which subjects you are an expert in, or what advice you are often asked by clients or colleagues.  Be sure to narrow down these topics into 4 or 5 HOT topics then pick the most interesting and sought-after topics and plan to write about them.  

Quick Tip:   Be sure your focus is not too broad because you won’t gain a real following and also be sure it is not too narrow or you won’t get enough interest.

2. How will my blog posts help my readers? (will they find my posts of value)

Your blog posts must be of value to your readers in order to gain and retain their attention.  Be sure to include well-written content and enough information to benefit your readers.  The content you create is key to gaining a readership and keeping them loyal.  

Too long of a post might bore them to death and too short may leave them wondering why they bothered to click on your post in the first place.   Be sure to include information they can actually use and not just fluff.  I personally chose to create blog posts based on topics that my clients would find helpful to running their business such as branding, blogging, marketing and social media.  I like to include handy ‘how to’ steps in list form just like how I formatted this post.   My readers like to cut to the chase and get their information in simple steps they can follow so my posts on not extremely long.  But I break down each topic into digestible chunks by creating a series of 3 or 4 posts.

3. What will make my blog stand apart from all the others in my area of expertise?

Check out the competition to see what they are doing on their blog and try to figure out how you can do it better.  Don’t try and do what everyone else is doing especially if your area of expertise is saturated but try and figure out what you could do differently.  Be creative. Be inspiring!  Be different.

4. What will keep my readers coming back for more?

Think about other blogs you enjoy reading and why.  Think about what can you do to ensure that your readership will enjoy your content and be eager for your next post to publish. Optimally you will want them to get excited each time you publish a new post and engage with you by commenting on your blog.  You know you are doing a great job when they read your post then sign up for your newsletter and then (gasp) follow you on social media!  

Answering these questions will help you define your audience and determine what type of content you should be creating for your readers.  Doing this will help you lead you on the path to blogging success.  What is your blog niche and do you have a plan for sharing your content?  Let me know in the comments below!