6 Great Examples of Effective Marketing Videos
Over the last several years, video marketing has become more and more important to include in any businesses marketing plan. The need to reach targeted audiences with video has rapidly increased due to the need for more engagement. Because people are bombarded with constant distractions when using social media, it is so important that your business or personal brand stands out from the crowd and with the use of marketing videos, you stand a much better chance of being seen and heard.
From a business marketing standpoint, integrating video into your campaign is one of the most powerful and effective ways to reach your audience, connect with them and increase engagement.
Your marketing plan needs to include the right mix of interesting and professional video to promote your services or goods. Creating “behind the scenes”, DIY’s and “how to's” for example, are great ways to further engage your target audience. Recently I shared 6 Ways to Use Video Marketing For Business so be sure to check that out if you haven’t already. Now let’s take a look at some great examples of how video can be used to further engage an audience:
Behind the Scenes
Behind the scenes videos are very engaging because users feel more connected to a person, brand or company. By offering your audience transparency you will increase brand loyalty and build trust between company and consumer.
One great example is by one of our favorite local reporters, Tammy Palmer with WSYR, Newschannel 9 Syracuse, NY.
Tammy uses video to give her audience a front row seat at the making of her news stories by taking people behind the camera with live Facebook videos. This adds so much more value and really lets her audience connect with her. As you can see in this live Facebook video, Tammy gives her audience a chance to see the news live on TV while she is on Facebook Live which is brilliant.
For another example, Syracuse Paranormal did a great job of including live behind the scenes video into their social media as well. I would love to see them do this more often, because I feel that their followers would really enjoy seeing their on-site footage. Live footage lets viewers feel like they are right there with them in this beautiful yet creepy old cemetery.
Product demonstration videos are very useful because they allow the audience to see the product in action. This type of video will grab attention and peek curiosity. AND It will most likely make them want to purchase the product once they see how great it works.
Check out this fabulous example by a footwear enthusiast and sales person for a major athletic shoe company, John Carlston. I find his videos captivating, memorable and consistent. I think this guy should either go to film school or open his own line of athletic shoes.
Another good example of a product demo video is from Taste the World Coffee Shop located in Oswego, NY. They shoot these nice little promo videos which are quite simple to make yet highly effective for use on Instagram. Who doesn’t love to see fresh artisan coffee being made and poured? This video makes me want to run right out and grab one of their gourmet coffees. #ilovecoffee
One great way to promote your brand is by creating “how to” videos that will show your audience how to do something. It doesn’t necessarily mean you have to teach someone how to do your craft, but it demonstrates your ability as an expert in your field. Positioning yourself as the expert is very important to your audience so that they will trust you and want to buy from you. One of my favorite examples is the Little Cake Artist Instagram account which has skyrocketed in popularity and with good reason. Kaleigh Ligoci aka “the little cake artist” uses her iPhone to take these great little clips of her decorating her artisan cakes and pastries. "I must have one of her delicious creations!" (said everyone who sees her cake making in action) Just look at the number of followers!
To capture the interest of your target audience and keep them coming back for more, demonstrations are a must. Here is a great example by Skaneateles Strength demonstrating the proper way to do dead lift. What a simple and perfect way to engage their audience by showing proper weight lifting technique. Not only does the video demonstrate their expertise as a training facility, it also gives their viewers very valuable information.
These are just some examples to get you started using video to promote your business or personal brand. I would love to hear if you are using video to promote your business? What types of videos are you including in your marketing stratedgy?