6 Steps To Writing an Effective Mission Statement

One of the most important parts of planning and developing a brand for your business is your company mission. 

In order to be a success, all businesses need a good foundation of core values which are defined in a "mission" statement.  A mission statement should clarify what your business values are, what services you plan to offer and what your goals are.  The definition of a mission statement is:

“A mission statement defines what an organization is, why it exists and it's reason for being.”  Small Business Encyclopedia

A mission statement may sound like a simple thing to come up with, but often times it is not.  You must have a strong sense of what your brand stands in order to define your mission.  Having an effective mission statement will not only help you build the right customer base, it will serve as a guide to help you decide which opportunities are the right ones for you and in turn make your brand a success.  To help get you started, here are my 6 Steps to writing an effective mission statement:

Step 1 Brainstorm

To start the brainstorming process, write down relevant keywords and think about them for a few days.  Be sure to write your ideas down when you have those ‘light bulb’ moments so you can refer back to them.  It helps to carry a notebook with you or use a digital notepad so you can quickly jot down ideas on the go.  

Step 2 Define your character

Think of your business as a person (you) and define your character.  You are your business and your philosophy is what you feel you would like to become in your life.  How would you describe your perfect self?  Perky?  Soft spoken?  Professorial?  Witty?  Decide what the personality of your business is and write it down.  

Step 3 Define your nouns  

Write down the nouns that best describe you.  Examples are coach, photographer, event planner, maker — any word that describes what you are.  Who the heck are you?  Write that down.

Step 4  Define your verbs

Next, think of the verb or verbs that describe what you would like to do.  For example, maybe you would like to educate, inspire or sell.  What is it that you do?

Step 5 Find inspiration

Find pictures that inspire you and that would visually describe your brand's couture and save them on a Pinterest board.  Examples would be pictures of a beautiful wedding, elegant office decor, fashion sense, style or designs you are drawn to.  After selecting a number of photos, you should be able to describe the overall look and feel of your brand's aesthetic.  For example are you drawn to light, airy black and white pictures?  Gold, bold and elegant?  Hot pink and chic?  What best describes your overall all look? 

Step 6 Put it all together

Next, combine the above elements into a statement. Once you go through the basic steps (1-5) you should have an idea of what your mission is, what you offer, who you are and what you do.  Write your mission out like a story or blog post.  Not the best writer you say?  Well just give it a try, and then have a friend or colleague edit it for you.  Then before you know it, ta da!  You have your mission statement and powerful message to deliver to your potential customers.  

Now that you have the steps to writing your mission statement, please remember to stop back and let me know how they worked for you. Perhaps you are already in business but too the time to reassess your company values and goals.  How did these steps improve your mission?  Be sure to leave your comments below.