This is often a question for any entrepreneur. Is my logo good enough? Does it draw attention to my business in a good way? Will it attract my ideal customer?
A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude of a business. Ideally, a company logo design should be able to communicate your company ethos, principles, mission and the nature of product/service offered, to the viewers.
A professional logo design would establish a professional image of your company and strengthen your brand. Actually, in most cases the consumer gets the first impression about the company through your logo. Your business logo should build a brand that is strong enough to give your consumer a visual imagery of your company. People should be able to identify your company on sight of your logo.
Trend shows, most of the good logos are simple and often text based. Think of the IBM, SONY or Microsoft logo, even if you view a part of it you will be able to recognize the company. It is extremely essential for a logo to be easy for people to remember.
This principle of simplicity applies in most cases, however, we often see exceptions in government organizations, hotels and luxury resorts etc. because they want to put up a classical exclusive image. This again brings us to a very important point that should be considered for a good logo design - the nature of business.
While simplicity can be the basic principle for any logo design, the designs might vary widely depending on the nature of business. For example, a financial institution might like to use a bold face font to express solidarity and stableness where as a courier service or transport company might prefer italicized fonts to express the speed and movement involved in their business.
I would also suggest avoiding a trendy look for your logo if you are planning for a long-term business because what we consider "modern" today might be backdated tomorrow. It is very important that your logo designer knows how to maintain this balance.
While any professional logo designer should be able to create a custom logo design once you have provided them with your specifications, you should be careful to select a designer you are comfortable with and one who can take your vision and turn it in to an effective, attractive logo design.
If you have still do not have a logo for your business or are not happy with your existing logo, it's time to consider a new logo.
Ask yourself these questions:
- Is my logo memorable?
- Does my logo communicate my brand message?
- Does my logo attract my ideal client?
If the answer to any of the above questions is 'no', then its time to talk. When we create a logo here at 315 Designs, we have a specific design process to ensure that the final logo design suits the needs of our clients. We take a look at the big picture and make sure that every detail not only looks professional but will help their business stand out and speak to their target audience.
But there is so much more that goes on behind the scenes when creating a custom logo so here is what you can expect as a client. Read more about our logo design process HERE.
What do you think of your logo design? How can we work together to make it an effective branding tool for your business?