How To Hire The Right Web Designer For Your Business

Hiring a web designer to design a custom website for your business can be quite stressful. There are an overwhelming amount of design firms to choose from so how do you make make the best choice and make sure you don’t waste your time or your money, plus get a website that will effectively promote your business?

First, it would help to understand what exactly you are looking for in a website and what type of designer will work best for you.  

HOW TO HIRE THE RIGHT WEB DESIGNER FOR YOUR BUSINESS

Here are 5 important questions you must ask before hiring a web designer:

What is a web designer?

A web designer is usually a graphic designer who creates the look and feel of your website and works with you to choose colors, create graphics and banners and come up with a general layout and style for your website.  Behind the scenes, a web designer's job is way more complicated than it looks and it involves a lot more than just making a website ‘pretty’.  A good web designer should be able to help you organize your content and help you meet your goals for the site.

What is the designer's style?

First things first and this is so important.  Be sure to look through a designer’s’ portfolio and social media postings to see if you like their style. Do you like the look, feel and functionality of other websites they have created?  For example, if you want a very modern website, it doesn’t make sense to hire someone whose work looks outdated.  How about their work ethic?   If you check them out on social media, you may get a sense for their business ethics and quality of work.

What exactly will my web design project include?

Be sure to get a detailed list of what exactly you are investing in.  Some people may not understand what they are paying for.  Here are some common questions to ask when looking to hire a web designer for a project:

  1. Does the web design include custom graphics/banners?
  2. Will my website be mobile friendly? 
  3. How many web pages are included?
  4. Can I add a blog?
  5. Can I add e-commerce to my site?
  6. What if I don’t know what I want my pages to say?
  7. What happens after my website is completed?

Getting answers to the above will help be certain you are getting all that you anticipated would be included.

What are the costs for changes?

There is no doubt that you will want to make changes to your website in the future. When you hire a web designer, you are hiring him or her for a web design project as defined in your contract.  Find out what kinds of changes will be included in the project cost and what happens after the completion.  Some designers are nowhere to be found after launch so be sure to find a designer who is willing to make your requested changes in a timely fashion and that you understand their costs upfront.

Does my web designer provide an initial consultation?

When first starting any web design project, a good web designer will want to first find out the client's vision for their website.  In order to gather a client's thoughts, he/she should provide you with a web design questionnaire and collect as much information as possible.  This helps the client determine what style they prefer and what features they would like included.  Then, a meeting should take place to discuss the specifics either in person or on the phone.  

I've decided to hire you, now what?

Once you have decided on a designer that is right for you, be sure that he/she gives you a detailed estimate and a contract that will define the terms of your agreement.  This is important to make sure you know exactly what you should expect and it will also give you a timeline for project start and finish.  It should also give you details that will explain what costs for changes made in the future are and any annual fees for web hosting and domain renewals.