Custom Logo Design | Pauline's Closet

Custom Logo Design

Recently, I created a custom logo design in collaboration with Chirello Advertising for Catholic Charities of Oswego County. They wanted to rename their local thrift store “Pauline’s Closet” in honor of Mrs. Pauline Mirabito, who was a dedicated supporter of the organization.

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Creative Brief

I was given free artistic reign on this project which is always an awesome feeling. I was also given a photo of Mrs. Mirabito which was a great help because in it she was wearing a pink dress and had a smile that really communicated her warm personality. From there I came up with three logo design concepts for Chirello Advertising to review. Shown below are the three concepts I created both in black and white with a recommended color palette.

Once I sent over the initial concepts for review, it was unanimous that the favorite was the first logo on the left.

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The Process

Typically at this point I would make any tweaks or revisions that are requested but in this case my job is already done. Next, I created all the various file types and sent them off for their reveal.

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