Why Your Brand needs a Custom Surface Pattern Design

Custom Surface Pattern Design 315 Designs

Have you ever been drawn to a product because you liked the look of its packaging or label?  If I had to guess, I would say yes, you probably have. We all have at one point or another, stopped dead in our tracks to check out a product just because it had a pretty (striking, bold, colorful, unique) pattern on its packaging or label.

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I know I have, not just because I’m a designer and I notice these things, but really and truly there is something powerful about patterns. They have the power to speak to you and make you want to buy a product just because of how they look.  They speak to you in a unique way, without using words, which is why patterns are very powerful and a key player in your brand marketing.  

And that is not just me talking because I love patterns, scientifically, the brain recognizes repetition so a pattern or texture that is incorporated into your brand will help it to be remembered and identifiable.

“Quite simply, humans are amazing pattern-recognition machines. They have the ability to recognize many different types of patterns - and then transform these  "recursive probabilistic fractals" into concrete, actionable steps.” https://bigthink.com/endless-innovation/humans-are-the-worlds-best-pattern-recognition-machines-but-for-how-long

 And they are everywhere 

Patterns are everywhere in the world around us. Patterns can be found on everything from clothing, housewares, artwork, and wallpaper, just to name a few. Patterns have the ability to draw people to a product by speaking to them without words by invoking a feeling.  They add color and personality to packaging and distinguish brands from each other.

 Patterns give your brand the uniqueness it needs to help your branding stand out

A custom-made pattern will add that extra special touch guaranteed to help your brand stand out from the competition while supporting your brand message.  Oftentimes a unique pattern design will incorporate core brand elements which will help build consistency and help with brand recognition.

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How to use patterns for your brand 

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Patterns can be used on everything from your business cards, labels, packaging, stamps, websites, cover photos and a whole lot more.   Gone are the days when logos tied the brand together. Now it's a pattern that pulls it all together. In fact, over time, a pattern can become so popular that it speaks to an audience in such as away that it because an icon of a brand’s reputation and fully promotes a lifestyle.

Use patterns to help your audience visually recognize your brand:

  • Business Cards
  • Marketing Presentations
  • Ad Design
  • Labels
  • Packaging
  • Stamps
  • Social Media Posts
  • Social Media Cover Photos
  • Blog Posts
  • Web Banners
  • T-shirts/Clothing
  • Tissue Paper
  • Bags
Business Card Design 315 Designs

Create an iconic brand

In fact, over time, a pattern can become so popular that it becomes iconic and therefore the brand becomes iconic.  A popular pattern has the power to sell a product even without the use of a company logo.  They become part of our culture.  

LV Bag
Pattern Design Branding

Ready to create a custom pattern for your brand?  Great!