Custom Logo Design | Syracuse Paranormal

When Kevin from Syracuse Paranormal contacted me about creating a new logo for the team I was thrilled!  Syracuse Paranormal is a group of volunteers that come from diverse backgrounds to help those with suspected hauntings and other paranormal activity in their homes and businesses.  Based in Syracuse, NY., the team delivers a professional, courteous service and uses a kind, thoughtful approach to their investigations. 

During our initial consultation, I learned that they wanted a logo that would communicate professionalism and a unique style that would match their brand's personality.  Kevin described their unique style as 'creepy cool' which I thought was a perfect way to articulate the look they were going for and I was immediately full of ideas.  Their new logo would be used on printed marketing materials and on merchandise so we opted to create a badge style design that would be very versatile and work well on various media.

Below are the initial concept ideas along with the final design.  

Initial Logo Design Concepts


Custom Illustration Ideas

Custom Illustration for Logo Design
Custom Illustration

Final Logo Design

Business Card Mockup.png
Custom Style Board
"Our team had been in search of a logo designer for several months. When we found 315deigns and Heather McCoy we knew we had located just the person we needed. Heather took the time to ask us what concepts we wanted and presented us with several options to choose from. The results were fantastic and precisely what we were looking for. I would highly recommend 315designs for any of your logo or design needs."  -Kevin Cook, Syracuse Paranormal