Define Your Brand Vision Worksheet

Define Your Brand Vision Worksheet

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A brand vision is the foundation on which your business is built. It stands for what you are doing, who you are doing it for and why it is important to them. Your brand vision can be best described as your WHY in business.  Your “why” is important to consider before starting any brand because it contains the building blocks to success.  Before you are even remotely close to picking a business name, colors, logo or developing your website, you need to identify in your mind, how you see your brand visually.  If your brand was a person, what would he or she look like? What style would they like? What are their values? What drives them? Thinking of your brand like a person, is the very beginning to a successful brand.  Work through the steps in this worksheet to get a clear vision of what your brand will look like.

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