The Complete Branding Process 

Want to know how it works and what you can expect?  The following steps are the process I use to create brands and make sure everything goes smoothly during the creation process.  By following these tried and true steps, your experience will be positive and rewarding.


After receiving your inquiry, I will email you to learn more about you, your business goals and vision for your brand. You'll also have the chance to ask me any questions you may have.  After getting to know you and your design needs, I'll send a detailed quote for your review.  Once everything is approved by you, I'll send a contract for you to sign and an invoice for the project. To secure your project start date, I will ask for a 50% deposit.  Once your deposit has been received, I will send you any applicable design questionnaires and we will get started on the agreed upon date.

Inspiration Board

The creation of an inspiration board helps to define your style, color, texture and overall vision for your brand based on your questionnaire, consultation and Pinterest boards or Instagram Feed.  This step helps solidify your signature brand style and help your branding make an impact.

Primary Logo

After defining your brand style, the logo process begins.  A minimum of three initial logo concepts for your review will be designed. After selection, we will then refine one concept (or a combination of concepts) to perfection.  The initial logo questionnaire will help determine the style and help us select the appropriate design elements like hand lettering, modern calligraphy, illustration and watercolor to incorporate into a finished product. 

Alternate Logo

Upon finishing your primary logo, we will develop an alternate logo that can be used as an option when creating additional marketing pieces such as for use on social media or black and white print.   This helps to adapt your brand marks to suit every application flawlessly.

Print Marketing Materials

Once we’ve finished your brand design and styling, it’s time to move on to your print collateral needs. From business cards and other marketing materials to packaging design, we strive to give every aspect of your brand a cohesive and polished look. 

Social Media

We'll start from scratch or completely re-brand your social media profiles with custom cover and profile images to match your new look.


A modern, mobile friendly and professionally designed website is a must for your brand.  Let's create a new website to complete your branding project and showcase your business in a branded, professional manor.  Choose from simple to eCommerce design styles.    


After your website launch it is imperative that you execute a marketing plan.  Together we will create and implement an effective strategy to get your brand noticed.