custom logo design + Branding identity and mobile friendly website design + brand consultant

About 

Hello!  I'm Heather, freelance branding designer, web designer and marketing consultant and I work with small business owners, creatives, authors and other various entrepreneurs to establish or improve their business branding and increase their visibility by enhancing their public image.

Although I work with a variety of people, my goal remains the same:
I strive to help you succeed by making your brand look professional, stylish and memorable.  And to equip you with the tools you need to get out there and do what you love.  

Heather McCoy

What is your biggest branding struggle?  getting started?  Putting it all together?  Social Media?  Advertising?  I can help.  

How? I utilize my passion for branding design along with my background in marketing to translate your mission, vision and values into the right branding identity.  In short I pull it all together for you so that you can focus on running your business.   

Mission

  • To help your business reach its target audience through clean, stylish and professional branding and web design
  • To exceed your expectations with excellent customer service and proven results 
  • To continue helping you grow as needed with several al-la-carte options

I may be the right designer for you if you are:

  • Looking for someone who specializes in branding but has business management experience and will look beyond just creating your logo
  • Looking for someone who can guide you along your journey through strategic brand management and/or à la carte design pieces
  • Looking for someone who has a good handle on what works and what doesn’t in terms of modern marketing

Sound good?  If you are looking to make your brand a success then get in touch with me and let’s make things happen!

Please take a look at my recent work and then schedule your free 15 minute discovery call!  

 

 


The Complete Branding Process 

Want to know how it works and what you can expect?  The following steps are the process I use to create brands and make sure everything goes smoothly during the creation process.  By following these tried and true steps, your experience will be positive and rewarding.

INQUIRE

After receiving your inquiry, I will email you to learn more about you, your business goals and vision for your brand. You'll also have the chance to ask me any questions you may have.  After getting to know you and your design needs, I'll send a detailed quote for your review.  Once everything is approved by you, I'll send a contract for you to sign and an invoice for the project. To secure your project start date, I will ask for a 50% deposit.  Once your deposit has been received, I will send you any applicable design questionnaires and we will get started on the agreed upon date.

Inspiration Board

The creation of an inspiration board helps to define your style, color, texture and overall vision for your brand based on your questionnaire, consultation and Pinterest boards or Instagram Feed.  This step helps solidify your signature brand style and help your branding make an impact.

Primary Logo

After defining your brand style, the logo process begins.  A minimum of three initial logo concepts for your review will be designed. After selection, we will then refine one concept (or a combination of concepts) to perfection.  The initial logo questionnaire will help determine the style and help us select the appropriate design elements like hand lettering, modern calligraphy, illustration and watercolor to incorporate into a finished product. 

Alternate Logo

Upon finishing your primary logo, we will develop an alternate logo that can be used as an option when creating additional marketing pieces such as for use on social media or black and white print.   This helps to adapt your brand marks to suit every application flawlessly.

Print Marketing Materials

Once we’ve finished your brand design and styling, it’s time to move on to your print collateral needs. From business cards and other marketing materials to packaging design, we strive to give every aspect of your brand a cohesive and polished look. 

Social Media

We'll start from scratch or completely re-brand your social media profiles with custom cover and profile images to match your new look.

Website

A modern, mobile friendly and professionally designed website is a must for your brand.  Let's create a new website to complete your branding project and showcase your business in a branded, professional manor.  Choose from simple to eCommerce design styles.    

Direction

After your website launch it is imperative that you execute a marketing plan.  Together we will create and implement an effective strategy to get your brand noticed.

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