Custom Logo Design For Syracuse Area Paranormal

Mar 22

When the team from Syracuse Paranormal contacted me about creating a new logo I was thrilled! Syracuse Paranormal is a group of volunteers that come from diverse backgrounds to help those with suspected hauntings and other paranormal activity they are experiencing in their homes and businesses. Based in Syracuse, NY., SP Group delivers a professional, courteous service and uses a kind, thoughtful approach to their investigations.

During our initial consultation, I learned that they wanted a logo that would communicate professionalism and a unique style that would match their brand's personality. They described their unique style as 'creepy cool' which I thought was a perfect way to articulate the look they were going for and I was immediately full of ideas... And since I specialize in “creepy cool” design, I set to work to create something that would be hauntingly beautiful.. edgy with a hint of grunge to really show their unique style.

Their new logo would be used on printed marketing materials and on merchandise so we opted to create a badge style design that would be very versatile and work well on various media.

Below are the initial concept ideas along with the final design.