7 Essential Steps To Ensure A Successful Brand Launch

Congratulations! After much hard work and anticipation, you have successfully launched your new logo and website. You can now take a moment to breathe and enjoy the sense of accomplishment and bask in the glory of your success... However, this is just the beginning of your journey. Now that your new visual identity is out in the world, what happens after your launch your new brand? How do you make sure your brand launch is a success?

Let's explore how to maximize your launch and get the traffic flowing in!

Building Momentum - Raising Awareness

Launching your new logo and website offers a valuable opportunity to generate buzz and raise awareness about your brand. Utilize various marketing channels to announce the launch, including social media platforms, email newsletters, press releases, and blog posts. Engage your audience and inform them of the exciting changes coming their way.

Showcasing the Transformation

A well-executed brand launch serves as a spark that ignites interest in your companies products and services. Use this momentum to update your marketing collateral, such as business cards, brochures, and advertisements, with the new logo and website's visual elements. Take pride in showcasing your transformation and ensure consistency across various touchpoints.

Expanding Your Reach

Now that your website has launched, it's time to enhance its visibility in search engine results. Be sure your website designer has already Implement effective SEO strategies, including optimizing content on your site but these are just the back-end settings. It is up to you to MARKET YOUR WEBSITE NOW. Marketing your website simply means find ways to drive traffic to it. Yes, people will find you via search, but an even more effective method of driving traffic is by advertising your web address across various platforms such as social media.

Social Media Engagement

Speaking of social media…

Be sure to leverage the power of social media platforms to engage with your target audience. Share updates, behind-the-scenes stories, and insights about your brand. Encourage your followers to interact with your content, comment, and share. Capitalize on this increased online presence to build a vibrant and active community around your brand.

Strengthening Connections

After the launch, it is crucial to network and build connections around your brand. Networking connects you with other business owners, helps you get established in your community, and most importantly raises awareness for your brand so while it may seem like you don’t need to do this it really does help. And don’t forget to share your new business card and website address with as many people as possible!

Enhancing User Experience

Think of you website as the hub of your business. How many times have you visited a businesses website only to find their information was old and outdated? Store hours have changed, staff no longer works there, products are unavailable etc. Be sure to have your content updated regularly to keep it fresh and relevant, thereby encouraging visitors to return. As a bonus, regular updates will help your website rank higher in the search engines!

Remaining Consistent

Be sure that you have a post-launch plan for your marketing and social media efforts as consistency is key! Many times entrepreneurs tend to slack off after they have their brand and website up and running which can be detrimental to their success.

Need help after your brand launch? Schedule a brand clarity consultation today!