Why You Need a Branded Event And Why Do You Need One?
Want to have people lining up to go to your next business event? Then you need to host a “branded event.”
To properly market any event and make it success, not only does the event need to be advertised in advance, it also has to have a visually attractive look to grab attention and get people interested in attending. Branding an event will give it that unique appeal and help it stand out from the crowd and more importantly it will attract people to sign up.
Most business owners are aware of the importance of having a solid, professional brand design when they launch their business however, they often overlook the need to create a brand around their important events.
What Is Included In An Event Brand?
Event Logo: A visually attractive, eye catching event logo can be used accross all mediums to make the event more recognizable.
Theme: The theme of your event aka colors/imagery will help set the tone and create the vibe.
Marketing: Whether you prefer to go with a printed flyer or poster, or a digital campaign method, the visuals will be used to create whatever signage is necessary to help promote the event.
Why Is Effective Branding Important For Events?
Event branding is essential for communicating the event’s theme with the goal of targeting your desired audience. Proper branding will also help tell the audience what they can expect from attending the event and should be recognizable, and generate interest.
Creating A Memorable And Desirable Event
We all know those special events we hold dear, that we can’t wait to go to each year like Fall Fest, The State Fair, Apple Fest, you name it. Creating a memorable event is the goal when creating an event brand.
In order to create a memorable event brand you must first:
Understand Your Audience – Know who you want to attend your event and create it with them in mind. Do some research into the demographics of your audience and cater to their desired outcome.
Plan the Event – Have a very clear idea of what you wish to achieve with your event branding. What impression do you want audiences to walk away with once the event has ended?
Develop the Theme – With your audience and desired outcome in mind, create visuals that are most desireable to them.
Create branded materials for print and digital on multiple mediums. Think event flyers, signage, posters, website pages, and social media posts. Utilize the brand logo, and style guide.
Creating a branded event is not only necessary, but also highly beneficial if you want to draw in a large and enthusiastic crowd, while ensuring a memorable experience for everyone involved.
By infusing your event with a unique brand identity and incorporating it into every aspect, from the signage to the print materials, you can establish a strong and cohesive message that resonates with attendees.
Planning your own business event? Let us know how we can help you make it look amazing by making it a branded event!
