Brand Design Process

Want to know what you can expect?

The following is the process I use to create complete brand identities and make sure everything goes smoothly during the creation process.  By following these tried and true steps, your experience will be positive and rewarding.

After receiving your inquiry, I will email you to set up a 15 minute brand discovery call to learn more about your brand needs. You'll also have the chance to ask me any questions you may have.  After getting to know you and your design needs, I'll send a detailed quote for your review.  

Once everything is approved by you, I'll send a contract for you to sign and an invoice for the project.

To secure your project start date, I will ask for a 50% deposit.  Once your deposit has been received, I will send you any applicable design questionnaires and we will get started on the agreed upon date.

The design questionnaire will help me gather all other necessary details to begin working on your design.

INSPIRATION BOARD

The creation of an inspiration board helps to define your style, color, texture and overall vision for your brand based on your questionnaire, consultation and Pinterest boards or Instagram Feed.  This step helps solidify your signature brand style and help your branding make an impact.

PRIMARY LOGO

After defining your brand style, the logo process begins.  A minimum of three initial logo concepts for your review will be designed. After selection, we will then refine one concept (or a combination of concepts) to perfection.  The initial logo questionnaire will help determine the style and help us select the appropriate design elements like hand lettering, modern calligraphy, illustration and watercolor to incorporate into a finished product. 

ALTERNATE LOGO

Upon finishing your primary logo, we will develop an alternate logo that can be used as an option when creating additional marketing pieces such as for use on social media or black and white print.   This helps to adapt your brand marks to suit every application flawlessly.

WEBSITE DESIGN

A modern, mobile friendly and professionally designed website is a must for your brand.  Let's create a new website to complete your branding project and showcase your business in a branded, professional manor.  Choose from simple to eCommerce design styles.    

BRAND STRATEGY

After your website launch it is imperative that you create a brand marketing strategy.  Together we will create and implement an effective strategy to get your brand noticed.

Still have questions? Feel free to contact me here